The shed You'll love


R&F Steel Buildings


Logo & Brand Development
Brand Engagement
Website Design & UX
Customer Interviews
Portrait Photography


After acquiring an existing steel shed fabrication company and relaunching under the R&F Steel Buildings name, the new owners realised that to advertise the advantages of their superior quality products, systems, and service, they needed a new brand image; one that resonates with their target market.

While the engineering systems and features behind their ‘fit for purpose’ steel buildings are arguably superior to competitors, their brand benefits were largely unknown.


Brilliant Branding developed a clearly recognisable logo and brand identity. Customers loved R&F’s end-to-end delivery—the quality of the product, the streamlined process, and the excellent results.

Perhaps the most exciting part of working with R&F was unearthing and leveraging their passionate customer stories. Utilising strong visuals and clear messaging, Brilliant Branding provided R&F with the tools to highlight its value as a well-known, multi-locational distributor success story throughout Queensland.

We’ve been working with Liz & Les for over seven years. With Brilliant Branding, it’s a hand-in-glove solution—here’s my hand, put the glove on that fits and away we go, and let’s talk about your business the way you like to. That approach fosters a sense of trust.

They care about the business and our goals as much as we do and align with what matters to us—something we found very different from other providers. It’s reflected in the website’s design, brand storytelling, workshops, brochure, positioning statements and messaging.

Joshua Knight Business Development & Marketing Manager, R&F Steel Buildings

We’d love to chat with you about your next project…