To reflect the nature of the business, Brilliant Branding recommended changing the business name from Owens Management Services to OMS Facilities Maintenance. With the new name adopted, a fresh logo, brand identity, and robust brand story completed the package.
To market the new OMS to prospective franchisees, the focus was on why OMS would be a great fit, clearly communicating the financial benefits and lifestyle advantages of owning this type of franchise.
Marketing included videography, exhibition presentation, and print collateral. Brilliant Branding worked to a tight deadline to start advertising at the 2021 Sydney Franchising Expo and subsequent Australian Franchising Expos to date.