The new owner of an established financial planning practice in Ipswich, QLD, wanted to establish her own invigorating spark in a traditional sector. She started by renaming the business Jade Financial Group.
The brief was to develop a contemporary identity that gave Jade opportunities to promote its fresh approach to financial planning, yet be flexible for future expansion under the Jade master brand.
Catching the passion of the new owners, this identity was appropriately fresh, fun, and vibrant. Taking inspiration from one of the Chinese symbols of prosperity, the jade plant provided a rich resource of green, curves and shapes for the logo, promotional materials, and marketing collateral.
To promote the value of saving money at an early age, the Jade Kids brand followed with a cheeky logo and bright colours.