Now that's Good news!
Client:
Good News Lutheran School
Services:
Discovery Workshops
Stakeholder Engagement
Logo & Brand Development
Billboards & Slogans
Photography
Project Management
Good News Lutheran School is a Prep to Year 6 school located in Brisbane’s western suburbs. In an increasingly competitive market, the leadership team was concerned about the impact of the school’s fragmented identity.
Partial attempts to upgrade the brand had resulted in disconnections between the logo, colours, signage, and uniforms. The benefits to current and potential parents were also largely undefined and untold.
It was important to honour the integrated connections between the school and church, educational standards, and the close-knit parent community. Through consultation with key stakeholders and a series of brand workshops, Brilliant Branding established a framework to deliver a revitalised, consistent, all-encompassing brand image for the school.
The resulting success saw a new logo, contemporary colour palette, and Style Guide, applied across all aspects of the school’s identity. This included stunning photography, bold new signage, local advertising billboards, matching new school uniforms, print collateral, and key marketing messages to tell the ‘Now that’s Good News!’ story.