Wonders with Wireless
Client:
Clearstream Broadband
Services:
Business Naming
Brand Identity
Uniforms & Advertising
Vehicle Signage
In a market saturated by big name, low-service brands, this start up wireless broadband provider needed a brand that represents the value they bring to customers seeking reliable, high bandwidth connection at an affordable price.
The Brief: To develop a new business name and fresh brand identity package to reach the target market; define the brand value and capitalise on the expertise, problem-solving skills, and excellent service that characterises the business team.
The new name and brand identity elements of colour palette, uniform, vehicle design, and other brand collateral set the foundation for a successful sales roll-out.
With further expansion opportunities, Clearstream Fibre was launched. This required the development of a complimentary logo, which can also stand in its own right.