RediAssist began in response to the need to protect carers and their loved ones. The aim was to put critical medical and personal information at the fingertips of emergency services. With the coming Australian Government’s National Disability Insurance Scheme rollout, the timing was ideal.
Consequently, we were asked to assist in the development and launch of the RediAssist brand. It was an ambitious project with the greatest challenges in the area of education.
We worked with the founders and directors of RediAssist to formulate the best ways to introduce this concept to various potential stakeholders. These included community (end users), community support organisations and government (health and emergency services).
Our scope included the design, messaging and production of community based information collateral, emergency services information kits and government submissions.
Launching a new concept is always a challenge. Armed with the solid brand image the RediAssist service received strong interest from a wide range of stakeholders.