NEUMANN & TURNOUR LAWYERS

CHALLENGE

Founded in 1981, Neumann & Turnour Lawyers is a family and commercial law firm located in the heart of the Brisbane legal precinct. The firm’s identity had remained unchanged for over 20 years.

Founding partners had invested significant meaning into the firm’s crest which had faithfully served their brand. With a change in partners it was time to update firm’s visual identity.

SOLUTION

The original crest was highly reflective of the firm’s core values. To replicate specific symbols in a contemporary design would defeat the brief to modernise.

We took an interpretive approach to the logo design and corporate  identity. Consequently, we built contemporary colours and shapes on the foundation of the firm’s core heritage.

RESULT

The updated brand was well received by clients and solidly positions the firm in contemporary law practice. The firm strengthened its presentation as a long-standing reputable law firm of Brisbane.