BOOST REALTY

CHALLENGE

Boost Realty is a new name in real estate and property management in the greater Springfield area, in the Brisbane region. Having departed from a diminishing property group, the directors – with substantial entrepreneurial acumen – wanted to launch a new brand within the real estate sector.

Brilliant Branding was commissioned to develop a new business name and identity that would be fun and lively.; one that would set the agency apart from other brands in the market place.

SOLUTION

The new name is fresh, dynamic, memorable and appropriate, enabling quick recognition within the existing geographical market. The directors were seeking immediate market awareness in the change of brand with no loss of business.

Brilliant Branding researched and delivered the Boost Realty name, which met all aspects of the criteria. Brand mark, colour scheme, stationery, office signage, property signs continued the theme, and formed the backbone of the launch package.

RESULT

Through a speedy and successful changeover period, a punchy brand was delivered across the greater Springfield community. The new business continues with strong growth.

“Attempting to re-brand our own local and independent real estate agency was a total disaster until we found Brilliant Branding. Les took control of  the process, walked us through step by step and was very patient with us. Most independent real estate agencies come up with a basic name and undeveloped self-designed logo, grab a house image, and away they go with little thought or understanding of brand, client perspective, target markets or demographics. Brilliant Branding changed that. We are delighted with all the work they completed for us. More importantly the market response has been amazing! Most customers perceive us as a new, young and fresh name in real estate, and ask us where all our Boost Realty offices are located, as if we are a large network of offices… Maybe one day we will be!”

Floyd Lusty, Boost Realty.