Having departed from a diminishing property group, the directors of this real estate agency were eager to launch a new brand.

They asked us to develop a new business name and identity that would be fun and lively; one that would set them apart from other brands in the market.


The directors were seeking immediate market awareness in the change of brand with no loss of business. The new name had to be fresh, dynamic, memorable and appropriate. It was a stand-out in the existing market.

Brilliant Branding delivered the Boost Realty name, which met all aspects of the criteria. Together, the brand mark and theme, colour scheme, stationery, office signage and property signs formed the backbone of the launch package.


Boost Realty became the new name in real estate and property management in the greater Springfield area. We delivered a punchy brand with a speedy and successful changeover. The business continues with strong growth.

“Attempting to re-brand our own local and independent real estate agency was a total disaster until we found Brilliant Branding. Les took control of  the process, walked us through step by step and was very patient with us. Most independent real estate agencies come up with a basic name and undeveloped self-designed logo, grab a house image, and away they go with little thought or understanding of brand, client perspective, target markets or demographics. Brilliant Branding changed that. We are delighted with all the work they completed for us. More importantly the market response has been amazing! Most customers perceive us as a new, young and fresh name in real estate, and ask us where all our Boost Realty offices are located, as if we are a large network of offices… Maybe one day we will be!”

Floyd Lusty, Boost Realty.